Marketing Essay Example | Topics and Well Written Essays - 1500 words - 37

Marketing - Essay Example The section below discusses three major television commercial undertaken by Toyota, Coca-Cola and Samsung Companies. Toyota Company advertisement involved a Toyota Highlander, a brand that is highly demanded in the international market. Based on the high quality brands that Toyota manufactures, the company has benefited from strong customer loyalty in the local and in international markets. The Toyota Highlander advertisement aimed at creating strong customer awareness of the new third generation Highlander that was manufactured in 2013. The advertisement involves a Highlander brand moving at a steady speed in a very smooth road. Based on the attractiveness and neatness of the inside part of the brand as displayed in the advertisement, the brand has been highly demanded in the international markets including Japan, US and Europe. By introducing Highlander in the market, Toyota targets at the high income earners who highly value the make of their vehicles (Goldstein 27). Being a mid-size SUV that is similar to Jeep Grand Cherokee and lexus RX, Highlander is also highly demanded by executives workin g in big companies. The effectiveness of the Highlander adverts in creating strong customers awareness is indicated by the high demand of the brand both locally and internationally. As a potential customer, I would buy the Highlander brand. This is due to its high technology and modern design that makes it comfortable to drive. For example, the product has a touchscreen display audio system, powertrain trims and front-wheel drive among others. Additionally, Highlander is made to offer high level of safety to the driver as well as other passengers. Coca-Cola Company advertisement involved young basketball players who stop to pray once they see their friend passing by drinking sprite, one of the major brands of the Coca-Cola Company. The company, which is the largest producer of soft drinks in the world, has greatly