Individual Report Marketing Communications Campaing Plan Essay

Individual Report Marketing Communications Campaing Plan - Essay Example Its awareness truly started to spread when businesses realized the importance of communicating their purpose to their target audiences affectively. It is important to determine that how businesses can communicate their purpose and intended goals to their customers. Here, comes the importance of marketing communication. This paper will focus on marketing communication strategies, objectives and finally the plan proposed for Green and Black organic chocolate that aims to convert dark into rainbow. This proposal is prepared to be presented before an agency by Green and Black organic for illustrating their communication strategies they are thinking to opt. Marketing communication: Marketing communication, as described by Kimmel (2005), is a process that constitutes various activities such as advertising, sales promotion, personal selling, public relations and direct marketing conducted to communicate company’s offerings to present and potential customers. Green and black organic, while keeping in view their position in market, is proposed to devise the following marketing plan for communicating benefits and attracting customers to their product portfolio. Marketing communication Plan: SOSTAC approach is one of the traditional and generic approaches for the development of marketing communication plan (Smith, Berry and Alan Pulford, 1999). ... The company was initially carrying out its operations individually, but later it came under the control of Cadbury. SWOT analysis: In order to assess the current and past performance of the company, SWOT analysis was carried out for the purpose of analyzing strengths, weaknesses, opportunities and threats. Strength Following are the factors that made Green and Black organic a successful company in confectionary industry. Manufacturing chocolates from organic food. Dark chocolates prepared from 70% of cocoa beans. Operating under the name of Cadbury. Regarded as first manufacturers of chocolate from organic substance. Employment of good marketing activities as compared to those conducted by small brands. Weaknesses Following are the weaknesses of Green and Black organic Most of the people do not prefer eating dark chocolates so this can result in reduction in sales volume. The size of the company is too small and so, it cannot extend its operation in areas outside the borders of Londo n. As the name of the company does not specify anything related to chocolate, so people can misunderstand the name green and black organic. Opportunities Green and black can earn huge revenues if it focuses and avail following opportunities Manufacturing of chocolate butters and chocolate spread can earn them huge profits. Manufacturing chocolate shakes can also be an attractive option for customers to direct their buying behaviors in favor of Green and Black Organic. Extending their operations beyond the territories of London is an attractive opportunity. Threats The company has the following threats that it can face from the market and competitors. The