To Kill A Mockingbirds A Love Story Kill Mo Essay Example For Students

To Kill A Mockingbirds: A Love Story Kill Mo Essay ckingbird essays To Kill A Mockingbird Love Story The book To Kill a Mockingbird was written by Harper Lee. It was published in 1960 then it went on to win the Pulitzer prize in 1961 and was later made into an Academy Award winning film. Harper Lee always considered her book to be a simple love story. Today it is regarded as a masterpiece of American Literature. There are so many characters in this book that I cant name all of them. Here are most of the characters. The Finch family contains of Atticus (The head of the household), Aunt Alexandra (Atticuss sister), (Jem) Jeremy (The oldest of Atticuss two children), (Scout) Jean Louise (The youngest of the two . She also trys to be a boy by doing boy things). And you cant forget their black maid. We will write a custom essay on To Kill A Mockingbirds: A Love Story Kill Mo specifically for you for only $16.38 $13.9/page Order now Her name is Calpurnia. Miss Rachael is Dills aunt that lives in Maycomb. Dill is a friends with Jem and Scout. According to Scout they are married. (Boo) Arthur Radley is the person that takes Jem back to his house after Jem gets hurt by Bob Ewell. Tom Robinson is a black man that was accused of raping Mayella Ewell. Bob Ewell is Mayellas father. He is out for revenge on Atticus for what he did to him and his daughter. Mayella is Bobs daughter who supposedly got raped by Tom Robinson. Judge Taylor is the Judge of Maycomb County. Heck Tate is the county law official. I think the protagonist in the story is Atticus Finch because he has the main part and he has the biggest decision to make. The decision being whether to defend or not to defend Tom Robinson. To Kill a Mockingbird is set in Maycomb County, an imaginary district in Southern Alabama. The time is the early 1930s, the years of the Great Depression when poverty and unemployment were widespread in the United States. The story begins during the summer when Scout and Jem meet a new playmate named Dill who has come from Mississippi to spend the summer with his Aunt Rachael. Dill is fascinated by the neighborhood gossip about Boo Radley. Egged on by Dill, Jem and Scout try to think up ways to lure him out of his house. Soon it is Summer again , and Dill returns for another visit. The childrens plans for making contact with Boo Radley grew bolder this year, and on Dills last night they decide to sneak up onto the Radley porch and spy on Boo. Jem goes first, but just as he reaches the window, Nathan Radley catches site of them and scares them off with a blast from a shot gun. Jem realizes that Boo is not a monster after all, but has been playing along with them. Scout does not figure this out until the winter, on the night that the house of their neighbor burns to the ground. While Scout is standing outside in the cold, someone sneaks up behind her and places a blanket around her. Later, Scout and Jem realize that there was only one person in town who has not already at work fighting the fire and that was Boo. Now that Jem and Scout realize that Boo is basically a kind person, their interest in the Radley family begins to fade. In the meantime, they learn that their father has become the defense lawyer for Tom Robinson, who is charged with raping Mayella Ewell. As the trial of Tom Robinson grows nearer, the children become more aware of the strong feeling it has aroused in everyone in Maycomb. .ub3926cd9e825dc98c416b1374784a230 , .ub3926cd9e825dc98c416b1374784a230 .postImageUrl , .ub3926cd9e825dc98c416b1374784a230 .centered-text-area { min-height: 80px; position: relative; } .ub3926cd9e825dc98c416b1374784a230 , .ub3926cd9e825dc98c416b1374784a230:hover , .ub3926cd9e825dc98c416b1374784a230:visited , .ub3926cd9e825dc98c416b1374784a230:active { border:0!important; } .ub3926cd9e825dc98c416b1374784a230 .clearfix:after { content: ""; display: table; clear: both; } .ub3926cd9e825dc98c416b1374784a230 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub3926cd9e825dc98c416b1374784a230:active , .ub3926cd9e825dc98c416b1374784a230:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub3926cd9e825dc98c416b1374784a230 .centered-text-area { width: 100%; position: relative ; } .ub3926cd9e825dc98c416b1374784a230 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub3926cd9e825dc98c416b1374784a230 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub3926cd9e825dc98c416b1374784a230 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub3926cd9e825dc98c416b1374784a230:hover .ctaButton { background-color: #34495E!important; } .ub3926cd9e825dc98c416b1374784a230 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub3926cd9e825dc98c416b1374784a230 .ub3926cd9e825dc98c416b1374784a230-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub3926cd9e825dc98c416b1374784a230:after { content: ""; display: block; clear: both; } READ: Kuwait Red Crescent Society and Zero Sum budgeting Essay One day their housekeeper takes Jem and Scout to visit her church, and the children realize for the first time that the black parishioners are supporting Tom Robinsons wife. Two nights before the trial is to start, a group of men come to the Finch house to tell Atticus about threats against Tom Robinsons life. Atticus spends the next night camped out at the jail to defend Tom from the mob. Jem, Scout and Dill go downtown to check on Atticus and arrive at the same time as a group of men,

Roman Empire Essay Example

Roman Empire Essay Example Roman Empire Essay Roman Empire Essay Rome was founded as a kingdom by royal twin-brothers Romulus and Remus in 753 B. C; and the Roman tradition claimed that Rome had been under the control of seven kings from 753 to 509 B. C. According to tradition, Rome became a republic in 509 B. C. (not from the beginning, as it is asserted in the film). By the end of the Republic, Rome becomes the biggest city in the world. In 44 B. C. Augustus establishes the Empire. During the reign of Nero, the Great Fire of Rome took place, but that only gave a new growth to the city. The population of Rome topped out in the 2nd century (over 2 million people) and then began declining. At the end of that century, during the reign of Marcus Aurelius, a plague killed 2,000 people a day2. Marcus Aurelius Antoninus Augustus (April 26, 121 – March 17, 180), was given this name when he was proclaimed the Emperor. At marriage he took name Markus Annius Verus; his original name was Marcus Annius Catilius Severus). His mother was from a rich family who were of consular rank; his father was of Spanish origins. His father’s maternal aunt was the Emperor’s wife. In 136, Hadrian had announced that his eventual successor would be a certain Lucius Ceionius Commodus, renamed L. Aelius Caesar. Marcus had already attracted the attention of Hadrian: he was subsequently engaged to Ceionia Fabia, Commodus daughter. The engagement, however, was annulled later after the death of Commodus, as Marcus was betrothed to Antoninus daughter. Therefore, on the death of Hadrians first adopted son L. Aelius Verus, Hadrian made it a precondition of making Antoninus his successor that Antoninus would adopt Marcus and Lucius Ceionius Commodus (Lucius Aelius son, ten years junior than Marcus, renamed Lucius Aurelius Verus), and arrange for them to be next in the line. This Antoninus did, adopting and designating them as his successors on February 25, 138, when Marcus was only seventeen years of age. He would become emperor at 40. In 145, Marcus married Annia Galeria Faustina, who was Antoninus daughter and his paternal cousin. He became Roman Emperor in 161. He was the last of the Five Good Emperors who governed the Roman Empire from 96 to 180, and is also considered one of the most important stoic philosophers. His tenure was marked by wars in Asia against a revitalized Parthian Empire, and with Germanic tribes along the limes Germanicus into Gaul and across the Danube3. Starting from the 160s, Germanic tribes and other nomadic peoples launched raids along the Northern border, particularly into Gaul and across the Danube. This new impetus westwards was probably due to attacks from tribes farther east. A first invasion of the Catti in the province of Germania Superior was repulsed in 162. Far more dangerous was the invasion of 166, when the Marcomanni of Bohemia, clients of the Roman Empire, crossed the Danube together with the Lombards and other German tribes. At the same time, the Iranian Sarmathians attacked between the Danube and the Theiss rivers. Due to the situation in East, a punitive expedition could be launched only in 167. Both Marcus and Verus led the troops. After the death of Verus in 169, Marcus led personally the struggle against the Germans for the great part of his remaining life. The Romans suffered at least two serious defeats by the Quadi and Marcomanni, who could cross the Alps, ravage Opitergium (Oderzo) and besiege Aquileia, the Roman main city of north-east Italy. At the same time the Costoboci, coming from the Carpathian area, invaded Moesia, Macedonia and Greece. After a long struggle, Marcus Aurelius managed to push back the invaders. Numerous Germans settled in frontier regions like Dacia, Pannonia, Germany and Italy itself. This was not a new thing, but this time the numbers of settlers required the creation of two new frontier provinces on the left shore of the Danube, Sarmatia and Marcomannia, including todays Bohemia and Hungary. The emperors plans were however prevented by a revolt in East, led by Avidius Cassius and prompted by false news of the death of Marcus after an illness. Of the eastern provinces, only Cappadocia and Bithynia did not side with the rebels. When it became clear that Marcus Aurelius was still alive, Cassius fortunes declined quickly and he was killed by his troops after only 100 days of power. Together with his wife Faustina, Marcus Aurelius toured the eastern provinces until 173. After a triumph in Rome, the following year he marched again to the Danubian frontier. After a decisive victory in 178, the plan to annex Bohemia seemed poised for success but was abandoned after Marcus Aurelius again fell ill in 180. Marcus Aurelius was able to secure the succession for Commodus, whom he had named Caesar in 166 and made co-emperor in 177, though the choice may have been unknowingly unfortunate. This decision, which put an end to the fortunate series of adoptive emperors, was highly criticized by later historians since Commodus was a political and military outsider, as well as an extreme egotist with neurotic problems. For this reason, Marcus Aurelius death is often held to have been the end of the Pax Romana. It is possible that he chose Commodus simply in the absence of other candidates, or as a result of the fear of succession issues and the possibility of civil war. Marcus Aurelius had 13 children: among them were Commodus and Lucilla. Marcus Aurelius Commudus Antonius, the son of Marcus Aureilus, ruled in 180-192. He was known as a good archer, he also had passion for gladiatorial combat. He even went to the arena, dressed as a gladiator. He always won since his opponents always submitted to the emperor. In 193 Commudus was strangled in his bath by the wrestler Narcissus, ordered by Commodus mistress/cousin Marcia, a day before Commodus planned to march into the Senate dressed as a gladiator to take office as consul. Commodus death marked the end of the Nervan-Antonian dynasty4. The opening battle most likely is intended to depict the last fight of the Macromanic wars. The film says they are fighting in Germania; however, the war was really against Germanic tribes in the area of the province of Pannonia. Of course Germania is more familiar to viewers and works better geographically with Maximus home in Spain. Nearing the end of the battle, Maximus raises the cry Roma Victor, meaning Rome, the Conqueror. (Greco-Roman culture often anthropomorphized aspects of civilization and nature in order to depict them as gods/goddesses to be recognized. ) The sequence of the battles unfurling is not historically accurate, as legionaries abandon formation in favor of a more Hollywood-friendly action scene in which they combat the Germanic Marcomannii in one-on-one battles, in which the barbarians would have excelled. In reality the Romans favored close-knit formations and would not break formation unless being ordered to retreat (hastily) or if the legionaries broke under the strain, in which case, unless able to reform or reach friendly lines, they would almost certainly be wiped out5. IV. Summary evaluation. This film, not being documental, does not directly follow the history of Roman Empire. Many of the facts were specially mutilated for the battle scenes by the script writer in order to make the film more spectacular. Though it refers to real events, it is still just an invention of the director who wishes to entertain public. Despite the historical inaccuracies, it is obvious, that all battle scenes, visual effects, the script, and the live action are simply brilliant. Beyond the doubt, the staginess of this film is on the highest level. Yet it is up to a viewer to decide what he needs more of the film – authenticity or staginess. Bibliography 1. http://en.wikipedia.org/wiki/73rd_Academy_Awards.

The afterlife in Dante's Inferno compared with Homer's Odyssey Essay

The afterlife in Dante's Inferno compared with Homer's Odyssey - Essay Example In addition, trip to the afterlife provides a spiritual fortification and moral uplift, which realizes the mortal man his duties and obligations towards the divinity and fellow beings while his temporary stay on the earth, so that readers can make amends in their behaviors and realize that they are responsible for the deeds they are performing; Homer’s journey of the land of gods in his illustrious Odyssey, John Milton’s depiction of heaven and hell in Paradise Lost, William Blake’s experiences of seeing God and angels in Songs of Innocence and Dante’s Inferno reflect and present the imaginary idea of world hereinafter imitated and followed by these authors in their practical life, which vehemently force the readers to protect themselves from sinful life, as they will have to harvest the crop of their deeds and misdeeds in the afterlife. Dante’s trip to afterlife and depiction of the circles of hell concentrates upon the same motif. Dante’s Inferno describes that his journey starts from Good Friday, when the poet sets out on his trip and comes across ancient writers, poets, politicians, philosophers and religious people during his visit of hell. Here the poet points out the reasons that lead the people towards the wrath of God i.e. in hell, which are based on Biblical stories and set of belief indicating specific reprimands and penalties against particular sins. Since, Dante’s journey to the hell serves as the part his perception of religion and Scriptures, which is related to the sinners’ fate in afterlife, so his trip starts from first to nine circles, as has been narrated in the Old and new Testaments. The Inferno’s protagonist character finds renowned Roman poet of B.C. era i.e. Virgil as his guide, who leads him towards different circles. (Canto I, Lines 47-61) Being non believer of Christ, but

How Online Technologies Have Changed People Experience Life In The Essay

How Online Technologies Have Changed People Experience Life In The Digital Age - Essay Example They are more likely to be distracted by new events. This can in some ways make those individuals less productive than individuals who concentrate on single tasks. Multi-tasking was a term that was created for PC units that are capable of completing multiple tasks simultaneously. Unfortunately for humans, our brains do not function in a manner that allows us to multi-task. The author provided an example of attempting to check your email and search the web at the same time. One does not surf the web while checking their email, rather they check their email, then surf the web, then check their email again, and back to surfing the web. This is the empirical proof that individuals do not multitask, but rapidly task switch. Peter Suderman explains that we have transitioned from a world where the internet would merely engage in passive marketing techniques to a world of push marketing. There is no where an individuals can hide on the internet from some form of marketing. It is inevitable t hat whatever form of advertisement will find its way directly to the desktop of an individual. Such a vast sea of data has conditioned the minds of the readers and now as humans we find it impossible to break out of the habits that the digital age has conditioned us into. Suderman explains how reading in such environment causes humans to only take in small fragments of information as their eyes jump all around the screen on computers taking in small bits of data. He further explains the implications in his life as he finds it harder to concentrate on reading a book because his eyes have been conditioned to move all around the page just as it was reading from a computer screen. Rosen furthers this analysis by indicating that humans take in small fragments of information and are most intrigued by the information that is specific to their lives and the information that they created. While this has allowed individuals to more quickly consume information it has failed to make humans more empathetic for one another. The problem then arises in our ability to sense the feelings of our fellow man. While a website can inform humans about a genocide occurring on the other side of the world, we now only process it as just that, information. We don’t empathize with the humans who are in constant danger. Cowen seemingly breaks into this analysis and indicates how the internet is in fact lengthening our attention span. This is because our life is dictated by the narratives in which we have access to through personal contact, but rather we are able to seek access to any particular narrative we find interesting via the internet. This is important because individuals are able follow singular stories for extended periods of time. This is important because all information is merely at your fingertips. While individuals are not able to multi-task due to the limitations of attention, the internet has allowed tasking for individuals to become increasingly effective. While som e may argue that the fast paced structure of the web overloads the mind with data, others indicate that this infrastructure allows humans to quickly sift through undesirable data and focus on that which is most important to them. In the digital age it is becoming information is becoming more and more rapid, while some of the community contends that individuals are becoming less and less empathetic, others conclude humans have always showed selective attention and chose

Pets Rights in Hawaii Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Pets Rights in Hawaii - Annotated Bibliography Example The purpose of the research is to find out the level of the abuse of pets in Hawaii. This information will help in determining the best way towards protecting the rights of animals in the state. Many cases of the violation of pets' rights in Hawaii have been reported, and this research will come up with recommendations on how best to address issues of violation of pets' rights. There have been different discussions about the rights of pets in the US, but this research will offer solutions on how to reduce the cases of violation of the rights of pets. The research will rely on journal articles, news articles, documentary films and interviews to gather information about the rights of pets in Hawaii and other places. Many people have written scholarly articles that discuss the cruelty that animals have been exposed to and how their rights are being addressed in modern days. News articles and documentaries will offer current information concerning cases of mistreatment of animals and how animal activists have pushed for laws to protect animals. The researcher will interview 3 animals' activists in Hawaii and 2 others in other US states to give their views about animals' rights in the US.  The issue of the rights of animals has caught the attention of many people and authorities around the world. The research will try to find out some of these laws and groups that agitate for the rights of pets and the level of abuse of pets' rights in Hawaii and other states in the US.  

Entrepreneur creates healthy ethnic frozen food

Entrepreneur creates healthy ethnic frozen food Tuck-In will bring healthy ethnic frozen food to the young, fast living city students door steps. Terra Tuck-in is scheduled to begin operations on September 20th 2010. Tuck-in will be a partnership, owned and operated by a group of graduate city university students; Shariq Pervaiz, Nadia Mohamed, Omer Qureshi, Faduma Karshe, Tiwalade Odulawa and Pawel Prochot. The owners of this company specialize in different areas of business which will make this venture a very exciting yet profitable business. The graduates have all got experience in different fields of the business. Location, offices headquarters, branches. Tuck-in will be located at: Tower Bridge Business Complex, 100 Clements Road, London, SE16 4DG The office space/light industrial space is leased and will accommodate the necessary office equipment such as computers, fax machine, photo copier and fridge/ freezers. There is a copy of the information in Appendix C. Definition of the business The Product/Service that ‘Tuck-In offers is a delivery service of frozen food from a variety of different world cuisines. The function of this new business venture would be to provide students who live away from home, food that is healthy, tasty and easy to cook. The idea is that students can enjoy food from different parts of the world in the easiest way possible. There is and always will be a market need for good quality frozen food and ‘Tuck-In would provide a service that would meet this market need by taking the idea of frozen food to the next level. ‘Tuck-In would make students more aware of the benefits of frozen food, it would reduce wastage. What makes ‘Tuck-in so unique is the quality and convenience of this food. It offers a delivery service to your front door with an online ordering and payment system, it will have never been made easier to order from ‘Tuck-In. Customers will want to buy products from ‘Tuck-In as it is different from your everyday frozen meal from the supermarket. It is more affordable, with the meal packages offered, it is good quality. The food offered helps with portion control and reduces wastage. Company History- Tuck-In was created on the 11th of November 2009 by Shariq Pervaiz, Nadia Mohamed, Omer Qureshi and Faduma Karshe in London, UK. The name â€Å"Tuck-in† was suggested by Shariq Pervaiz during a team meeting, and that suggestion stuck in everyones minds. Thus Tuck-in was then the name of the company that would change the lives of hundreds of students who live in student accommodations. Tuck-in was made official by the submission of the company contract; we invested in 2 further bodies, Tiwalde Odulawa and Pawel Prochot. Both bodies strengthened the company and brought vast experience to the company. Company goals To provide high quality healthy food To maintain a healthy, respectful, challenging and rewarding environment for employees To cultivate sound relationships with other organisations an individuals who are like minded. To cultivate adaptability to change in economic, social and environmental conditions, to allow Tuck-in the opportunity to survive long term. Future plans The primary objectives of Tuck-in over the next year are to: Obtain commercial financing of  £30,000 to cover start up costs and initial operating expenses; Generate one new client contract a month by networking with key industry leaders, conducting seminars and workshops, and joining key environmental agencies; Generate a net profit of  £100,000 in the first year of operations by developing a strong client base and keeping overhead costs to a minimum; Over the next 3-5 years we plan to grow our business by having other outlets aside City University hall residences. To achieve this, we aim to: Introduce our food services to other university hall residences around the area. So doing we hope to introduce new products. Also we aspire to increase our target market, i.e. to reach out to working-class people. As part of our growth plan we hope to have our proposed hot vending machines of food in different offices and workplaces in the City. They can easily get food from this machine at the end of the day after work. Furthermore we aim to get our services to be delivered to small local grocery stores around the area. Tuck-ins mission statement is to: The Tuck-in Promise: â€Å"Tuck-in exists to benefit and refresh every student who lives at halls of residence whilst at university. The basic proposition of our business is simple; we have a passion to serve the highest quality ready to cook frozen foods and make sure that every customer who shops with Tuck-in leaves happy. We are committed to using the finest ingredients in our recipes and no food leaves our kitchen that we ourselves would not eat. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business Product and Service description Tuck-In will sells delicious, high quality, nutritious frozen readymade meals from around the world to students who live away from home, complying with the health regulation. We will offer unique cuisine with international flair, offering frozen meals from Italy, Mediterranean, Asia, Europe and Africa, responding to the needs of students. Students are usually too busy or lack the skills to cook. Tuck-In will provide those students with a healthy, easy to cook meals that taste home-made and is ready in few minutes. As we are located in City University we can take advantage of the diverse students who are living in halls. We hope that this will help us in gaining an additional advantage over our competitors and help us provide greater customer satisfaction. It will also make it easier for students to pickup their meals when they are going home or for us to deliver the meals within a few minutes. The key benefits that can be obtained from using our service are: Less money on groceries and eating out Healthy home-made style meals Meals will take less than 15 minutes to prepare No washing dishes, everything is in disposable containers Provide international food We will be offering lunch and dinner that will include a frozen meal with a choice of drinks to choose from. Please Refer to Appendix A for the menu. Sourcing http://www.supremefoodscatering.co.uk/retail.htm The ready-made meals and drinks will be purchased by marketing manager at supreme food catering. There will be one staff that will make sure the meals are of high quality and are packed correctly. The marketing manager will be overlooking and make sure that everything is in order. Technology Our primary method of ordering meals will be via our website but we can also be contacted by phone. The company website is built and maintained by ‘Toucher an established web design company. The website will include a full menu, information about the company and an online ordering service. Target Market Tuck-ins target market can be generally described as a group of students living away from home, mainly in halls of residence. Those students share following characteristics which influence their consumer behaviour: They often have or decide to spend little time preparing food (28 out of 40 subjects asked) Form of the food is a secondary factor fresh, chilled or frozen (26 out of 40 subjects asked) Have culturally driven food habits ethnic food (32 out of 40 subjects) Currently eat frozen/chilled ready meals once or more times a week (27 out of 40 subjects) Order food for delivery more than once a week (26 out of 40 subjects) Eat out/order delivery of ethnic food more than once a week (27 out of 40 subjects) Would consider purchasing reasonably priced ethnic frozen food delivered to halls of residence more than once a week (28 out of 40 subjects) The anonymous survey was conducted by the Peartree Court hall of residence between 7th and 11th of December. Please Refer to Appendix B for the survey template. The target market is much localized as show below â€Å"A† indicates the main University building. Other indicators represent Walter Sickert Hall(Liberty Hall 142), Francis Rowley Court(220), Finsbury Heyworth(320) and Willen House (157) total of 839 bedrooms in student accommodation. The above also shows that within the radius of between 400 to 1200 meters (depending of the Tuck-in location) there are 839 student rooms. It also indicates a potential competition density of just under 30 takeaways per square kilometre. Competition As indicated on the map above there is around 30 small takeaways in the immediate area. Also there are 3 supermarkets and tens of small off-license shops. It is important to note that the university building offers a catering service to the students. The main factor that sets Tuck-In apart from the local takeaways and university catering is that Tuck-in food can be prepared in no time at students convenience and this in combination with right price will give Tuck-in an edge. Market Growth and Forecast The market growth is currently seen as increase in range of Tuck-In for new halls of residence. The prospective growth is expected to strongly depend on the future halls of residence targeted but short term (1 year) growth will oscillate in the area of 25%-50% increase in the size of the target market (range increase). Segmentation Target market is segmented to students: Eating out at the university in restaurants Eating in takeaways ready meals chilled and frozen cooked meals Other (unspecified) The segments that Tuck-In will be focusing on are students eating in takeaways, ready meals chilled and frozen, and cooked meals. SWOT Positive Negative Internal Strengths Weaknesses Free delivery Good ethnic food Always fresh food Small dynamic Multiple suppliers Close to the client Premises can be located virtually anywhere in the area (no kitchen etc.) Limited experience Summer holidays break External Opportunities Threats Takeaways Home delivery usually costly or high order minimums Fast-food chains New takeaways Changing customer tastes Increasing popularity of home-delivery of supermarkets Marketing Feasible marketing channels consist of Student union leaflets, halls of residence leaflets, presence at student events, and simple internet presence with SEOd for high ranked localised internet searches. Strategy and implementation summary The strategy we have implemented is quite straight-forward, the success of Tuck-In is based on a cuisine service providing authentic ready to cook meals for students living in university accommodation. This is combining healthy foods in a student area environment (halls) and these foods appeal to a wide range of ethnic groups. We aim to launch our business in a unique and obvious way to ensure that our target (the students living in halls) can actually notice us and be aware of the service we have to offer and how they can benefit from it. Our promotion strategy is to have a grand opening in the beginning of a new academic session. During this opening, we aim to give out trial foods, so as to go try our ready-to cook meals and see what it is all about. In order to succeed we will have to make sure that the food is at its best as the saying goes: first impression lasts longer. We would like to give an impression of a catering service that provides healthy ready-to cook frozen food as well as it been very tasty. We will have to keep our standards high and execute the launch, as the students testimony of our food services will be our main marketing strategy at the start. Pricing strategy: we dont aim to be cheap, but we aim to be cheaper than most alternatives the students might have however the quality and nutritional values will be far greater than our competitors. Marketing strategy is the most important in every business, to achieve this we aim to emphasize on the products we have to offer, and build some sort of a relationship business with our target market. As stated in our growth plan, we aim to increase our target market to working-class people, doing this the price of our food is going to be to some extent higher than what we offer to students, because they work and can afford good quality food at the price that is worth it. Tuck-ins competitive edge Having an understanding of how to launch the business Provide a diverse ethnic ready-to cook frozen food for students. So they do not miss home too much. Focus on target market Training of employees An area to keep the refrigerators and freezers purposely to preserve our food is in place. We do not have direct competitors, but our circuitous competitors will be supermarkets and take away restaurants e.g. Sainsburys or the local chicken and chips. The edge we have over them is the fact that we are situated very close to the halls and we offer these healthy yet tasty foods at a cheaper price. This is because they are our only target market at the moment therefore our service is solely tailored for them so is the price. While our competitors have a wide range of target market to cater for so been a student you do not have a chance to pay less, the price is general. Management Team â€Å"Tuck-In† from our managerial courses does have a great understanding of what it means to have an excellent management team for this business. How well we do is solely depends on our staff. Tuck-In is a small business and the creative idea is from us, because it is a new business it involves a basic managerial and organisational structure. However, there is a hierarchy, but before a decision is made we all have to meet and discuss about the situation and make the decision together. We might have to hire a more experienced general manager as part of our growth plan to help Tuck-In to grow further. Management positions: Operational service of the business will be performed by Shariq Pervaiz and Nadia Mohamed, as hands on manager and assistant. Floor/store manager Omer Qureshi Finance/accounting manager Tiwalade Odulawa Marketing manager Faduma Karshe Service manager Pawel Prochot Financial analysis This financial projection of approximately  £30,000 investment, represents to the best of managements belief, the expected results of operations and cash flow for the projection period would commence on or about 01/09/2010. The assumptions disclosed are those that management believes are significant to the projection. There will usually be differences between projected and actual results, because events and circumstances frequently do not occur as expected, and those differences may be material. The Companys revenues will be derived from sales of units. The Company will recognize initial fees such an insurance, premises and stock holding. Costs Cost of Product. Cost of product consists primarily of the costs of royalties paid to third-party suppliers, materials, personnel-related costs, admin costs and insurance. Cost of Service . Cost of service consists primarily of personnel-related costs incurred in providing telephone support, consulting to customers. The primary component of the cost of sales is labor. Skilled, professional personnel used directly in the companys operations are expected to maintain the company website. Property and Equipment. Property and equipment are to include costs of the premises, insurance, equipment and stock. Selling and Marketing Expenses.The principal types of expenses within this category are salaries, and professional services. Salaries are projected on an individual-by-individual basis, using expected salary rates throughout the projection period. Research and Development Costs.The principal types of expenses within this category are salaries, rent, telephone, travel, supplies, and professional services. Generally, management expects to charge research and development expenditures internally. General and Administrative Expenses.The principal types of expenses within this category are salaries, facilities and occupancy, travel, professional services, and insurance. Salaries are projected on an individual-by-individual basis, using expected salary rates throughout the projection period. Bank Credit Facility The companys management intends to borrow  £15,000 from a bank loan using owned property and security as the company grows, this amount is expected to increase. The amount will be borrowed on a two year repayment plan. Interest expense. Interest expense on borrowings is calculated at the fixed rate of 7.5%.This rate has been set by the bank itself. Expense detail Bank Loan having obtained a bank loan of  £15,000 to be paid back over a period of two years with an interest of 7.5%. Payments of  £695.30 being made every month. Rent of premises  £1078, insurance  £315 pa, security retainer  £3000, admin fees  £150, service charge  £500pa, bills  £3,000, Business rates  £1680. Furniture and computer equipment  £3000 Freezers  £6784 With an investment already confirmed of  £9,000 and a personal investment of  £6000 we aim to start up with  £30,000 including the bank loan. Each unit of food we buy, we aim to have a mark up of 50% after costs. Website costing  £350 to set up and maintain. As a team of 6, 3 of us are still in part time work and 3 of us are working completely in the business taking a small wage (enough to live on) to ensure we have as much money in the business as possible. Stock in the amount of 5000 units at 80p a unit =  £4000 Altogether are total cost as stated above in the first month of business =  £18,819.46 A lot of the start up costs are one of cost and the running cost every month after the first should decrease by ay least  £4,000. Financial objectives To achieve our financial objectives, Tuck-In seek medium-term commercial loan. This external funding will be used to cover the initial investment costs Based on the strategic objectives, we target the following financial goals: Steady increase of annual sales Keep the gross margin on sales 50% No debt leverage by year 2 Exit strategy Business exit Here, our aim is to maximize the value we can obtain from selling the business to potential investors. After complex business assessment, we embark on the following major selling points: strong brand, solid customer base, cash-rich business, and no leverage. As an exit strategy, we agreed to approach the following possibility: Partial business divestment (selling 50% of the business). Partial divestment: As customers are the heart of our business, the values as well as the number of customer relationships are essential to our business. The customer-focused approach of our business is consistent with our differentiation strategy and represents a strong negotiation point by the means of true sell. We aim to attract a venture capitalist to enter the business in order to expand capacity and market share, as well as to boost financial performance.

Faulkner The Quintessential Southern Writer :: essays papers

Faulkner The Quintessential Southern Writer William Faulkner: The Quintessential Southern Writer On September 25, 1897 in New Albany, Mississippi, a son was born to Murry Cuthbert and Maud Butler Faulkner. This baby, born into a proud, genteel Southern family, would become a mischievous boy, an indifferent student, and drop out of school; yet â€Å"his mother’s faith in him was absolutely unshakable. When so many others easily and confidently pronounced her son a failure, she insisted that he was a genius and that the world would come to recognize that fact† (Zane). And she was right. Her son would become one of the most exalted American writers of the 20th century, winning the Nobel Prize for Literature and two Pulitzers during his lifetime. Her son was William Faulkner. As a child, Faulkner was well aware of his family background, especially the notoriety of his great-grandfather who had moved to the Mississippi Delta from Tennessee in 1841 (Zane). William Clark Faulkner was a Civil War Colonel, a lawyer, a planter, a politician, a railroad entrepreneur, and a best-selling novelist best known for The White Rose of Memphis. He died in the streets of Ripley, Mississippi, where a former business partner he had forced out of his railroad gunned him down (Padgett). While Faulkner had never met his great-grandfather, he was a powerful influence. When his third grade teacher asked what he wanted to be when he grew up, the young William replied â€Å"I want to be a writer like my great-granddaddy†(Padgett). After dropping out of school, Faulkner worked as a clerk in his grandfather’s bank and in his spare time wrote short stories and poetry and contributed drawings to the University of Mississippi’s yearbook (Locher). His talent was recognized early on by his good friend Phil Stone, Faulkner’s first literary mentor. Stone encouraged and instructed him in his interests and was a constant source of current books and magazines (Faulkner 699). After short stints in the Royal Canadian Air Force and then as a postal service employee, Faulkner, with Stone’s financial assistance, published The Marble Faun, a collection of his poetry. Sales were poor, however, and it was evident that Faulkner’s real talent was in writing fictional short stories and novels. His first novel, Soldier’s Pay, was published in 1926 and was an â€Å"impressive achievement†¦strongly evocative of the sense of alienation experienced by soldiers returning from World Wa r I to a civilian world of which they seemed no longer a part† (Faulkner 699).